Hey all, hope you’ll read my latest L.A. Times column. Here’s how it starts:
>“It’s not time to escape. It’s time to engage.”
>
>So said Matthew McConaughey during a 2022 Super Bowl ad for Salesforce, touting the software company’s sustainability efforts. The Salesforce ad was one of 10 commercials that year featuring electric vehicles or other climate change solutions.
>
>This year, by my count, there were only three.
>
>Disappointing? Absolutely. But not cause for despair.
>
>In better news for folks who care about climate — which includes nearly 90% of the global population, per a study released last week — the Las Vegas Raiders, who hosted Sunday’s game between the San Francisco 49ers and Kansas City Chiefs at Allegiant Stadium, couldn’t stop bragging about how it would be the first Super Bowl powered by 100% renewable energy. Allegiant has a 25-year contract to buy electricity from a new solar farm in the desert not far from Vegas, just up Interstate 15.
>
>“People sometimes get nervous about renewable power, because they’re not sure if it’s going to be reliable. The fact that renewable power can power a facility like this should speak volumes about what can happen in other communities,” said Jennifer M. Granholm, President Biden’s energy secretary, during a visit to Allegiant featured on CBS Mornings.
If you’re interested, you can sign up to get my twice-weekly Boiling Point columns and news roundups in your inbox here: [latimes.com/boilingpoint](https://latimes.com/boilingpoint)
paulwesterberg on
Why? Solar and wind offer the cheapest power generation. No need to waste money on advertising. BS marketing is only needed when the product is marginal.
2 Comments
Hey all, hope you’ll read my latest L.A. Times column. Here’s how it starts:
>“It’s not time to escape. It’s time to engage.”
>
>So said Matthew McConaughey during a 2022 Super Bowl ad for Salesforce, touting the software company’s sustainability efforts. The Salesforce ad was one of 10 commercials that year featuring electric vehicles or other climate change solutions.
>
>This year, by my count, there were only three.
>
>Disappointing? Absolutely. But not cause for despair.
>
>In better news for folks who care about climate — which includes nearly 90% of the global population, per a study released last week — the Las Vegas Raiders, who hosted Sunday’s game between the San Francisco 49ers and Kansas City Chiefs at Allegiant Stadium, couldn’t stop bragging about how it would be the first Super Bowl powered by 100% renewable energy. Allegiant has a 25-year contract to buy electricity from a new solar farm in the desert not far from Vegas, just up Interstate 15.
>
>“People sometimes get nervous about renewable power, because they’re not sure if it’s going to be reliable. The fact that renewable power can power a facility like this should speak volumes about what can happen in other communities,” said Jennifer M. Granholm, President Biden’s energy secretary, during a visit to Allegiant featured on CBS Mornings.
If you’re interested, you can sign up to get my twice-weekly Boiling Point columns and news roundups in your inbox here: [latimes.com/boilingpoint](https://latimes.com/boilingpoint)
Why? Solar and wind offer the cheapest power generation. No need to waste money on advertising. BS marketing is only needed when the product is marginal.